Vault 18-3838 | 密室 18-3838

Vault 18-3838 is a collaboration with Pantone, an authority in developing and promoting color schemes, to create an audio- and visual-oriented virtual space by blurring labels and stereotypes about artists from different times and different genres. Pantone’s Color of 2018, namely UltraViolet, represents counterculture and unconventionality. As Leatrice Eiseman, the director of the Pantone Color Institute, says, “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 UltraViolet, a blue-based purple that takes our awareness and potential to a higher level.” Color in contemporary society means not only visual attraction but also a series of stimuli and reactions and a vehicle for information on higher dimensions and more profound depth. Vault 18-3838 features the mystic UltraViolet as its theme color and tells stories by giving viewers an explorative experience for each item. With Pantone’s outstanding network and media resources and seamless online VR technology, Vault 18-3838 breaks through barriers made by time, space, styles, and cultural backgrounds and encourages people to imagine their unique existence and mission and to engage in boundless creativity.

We live in an enigmatic world with endless possibilities. However, through the accumulation of empirical knowledge over time, art becomes distant from the public. The power of discourse on the subject of art is held in the hands of artists and professional curators. As Maslow points out in Chapter 8, “Experience and Rubricizing, Psychology of Science,” judgment often hinders the use of personal perception as a source of artistic experience; some familiar, prevalent art labels obscure art and draw people away from art. Thus, labels with the highest level of prominence and popularity tend to influence people’s reactions to art, leading to missed opportunities for appreciation. At the same time, as artistic institutions such as traditional art museums are limited by social norms, geographical location, and artwork availability, people need a more direct, convenient, and cost-effective way to access art. Vault 18-3838 establishes its existence on the above two issues, seeking a new way to organize and present an exhibition. 


Vault 13-3838 makes 3D-scanned real-life artworks into digital models and hosts them in a virtual space with exhibition “walls” on the Internet. Visitors with VR glasses enter the space by launching the website and discover hidden pieces of art by pulling out exhibition units from the “walls” or by opening a door to enter a different space for audiovisual pieces. One may choose to examine a particular artwork at a time, and it will be shown in optimum lighting unique to that piece. The virtual space also features resting areas as in reality. Selecting “sit down” allows one to read other’s comments, post one’s own, and creates one’s own online library by marking favorites. Further, viewers may take breaks, log out, and continue at a later time.

Apart from simulating the real-world experience of viewing an exhibition, Vault 18-3838 offers a new interpretation of the method of viewing by catering to Pantone’s fearless/independent/mystic definition of UltraViolet. It encourages viewers to pursue their artistic preferences boldly and to be surprised by an unfamiliar world with so many choices. The creation of Vault 13-3838 and similar exhibitions increases the accessibility of art. The cost of sharing art is lowered because art enthusiasts need not worry about closing hours or expired exhibitions, and exhibitors and artists need not worry about high costs and the uncertainty associated with logistics. Additionally, because the exhibition is organized through the dimension of color, viewers can set aside their stereotypes and focus on each item. For example, one may not care that Jeff Koon’s Balloon Rabbit is a modern sculpture, whereas Renoir’s Felix Pissarro Wearing a Red Beret is an impressionist portrait, or that a video clip from Pocket Monster Green appears alongside Chanel 2017 Couture clothing. Viewers will be guided to pay attention to the innate meanings of the artworks, the artists’ expressions of emotion, and their connections to the art. The viewing experience of Vault 18-3838, distinguished from that of traditional exhibitions, inspires emboldened and fearless discourse on art.

Check List


1.Eduardo Casanova

Spanish film director, 1991-

Pieles 2017

movie, length:  1h 17min  trailer: https://www.youtube.com/watch?v=sdr_Bwbybsk


2.Alex NG

Chinese photographer, 1960-

Manchuria Railway from late Qing Dynasty, Dalian, 1985

print


3.Stefan Heiliger 

German designer, 1941-

JOJO Recliner 2015

upholstery, stainless steel look


4.Gucci

Italian fashion house, 1921-

2018 Spring/Summer Collection  2017


5.Chanel 

French fashion house, 1909-

2017 Fall/Winter Collection Look 34  2016


6.Ascaso Factory

Spanish espresso machine maker, 1952-

Dream UP V3.0 Espresso Machine

Polished Aluminum


7.Prince

American musician, 1958-2016

Purple Rain 1984

video clip: https://www.youtube.com/watch?v=TvnYmWpD_T8


8.Claude Monet

French painter, 1840-1926

Shadows on the Sea. The Cliffs at Pourville 1882

oil on canvas


9.Shikō Imamura

Japanese artist, 1880-1916

Raku ware 1914

Ceramic


10. Park Dae Cho

Korean artist, 1970-

Oh! My God 2011

light box


11.Warren Neidich

American artist, 1958-

The Palinopsic Field 2016

plexiglas vitrine with newspaper clippings


12.Michel Majerus

Luxembourg artist, 1967-2002

Halbzeit, 2002

acrylic on canvas


13.Philip Treacy

Irish milliner and designer, 1967-

OC 387 2017

wool


14.Yoko Honda

Japanese illustrator, unknown

April 2014

digital print

15.Jin Siyon

Korean artist, 1971-

Flow 2011

Video Installation: https://www.youtube.com/watch?v=TNJsOOzMWhU



16.Bang & Olufsen

Danish consumer electronics maker, 1925-

Beoplay P2 2017

Polymer, leather, rubber and aluminum


17.Rick Owens

American fashion designer, 1961-

2017 Spring/Fall Collection 2016


18.Camille Pissarro

Danish-French painter, 1830-1903

Felix Pissarro Wearing a Red Beret 1881

oil on canvas


19.He Sen

Chinese painter, 1968-

Girl calling 1999

oil on canvas


20.Nintendo

Japanese consumer electronics and video game maker, 1889-

Pocket Monster Green Version “Lavender Town”  2004

Video Clip : https://www.youtube.com/watch?v=UxM_22CdpeU&feature=share


21.Tom Blachford

Australian photographer, 1987-

Nihon Noir 2017

photography print

22.Moschino

Italian fashion house, 1983-

2018 Spring/Summer Collection Look 55  2017


23.Daniel Arsham

American artist, 1980-

Amethyst Sports Ball Cavern, 2016

amethyst crystal, quartz, hydrostone


24.Alice Walker    

American  writer, 1944-

The Color Purple 1982

novel, physical copy of first edition


25.Vincent van Gogh

Dutch painter, 1853-1890

Houses at Auvers 1890

oil on canvas


26.Shorten and Armes

British shoe maker, 1919-1976

Shoe 1965

leather and metal


27.Untitled Artist

Chinese

Foliate Flowerpot and Basin 1368-1644

light gray stoneware with variegated purple and blue glaze


28.Caspar David Friedrich

German painter, 1774-1840

A Walk at Dusk 1830-1835

oil on canvas


29.Jeff Koons

American artist, 1955-

Balloon Rabbit 2005

mirror-polished stainless steel with transparent color coating  


30.Gerhard Richter

German artist, 1932-

Abstraktes Bild 840-2 1997

oil on canvas


31.Gwillhickers

unknown

US Postage Issue of 1923: Abraham Lincoln  2010

Hi-res scan of US postage stamp


32.Untitled Artist

Chinese

Plum Blossom Umbrella 2000

oil paper and bamboo frame


33.Fendi

Italian fashion house, 1925-

2017Fall/Winter Collection Look3    2016

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