Strategic Planning for Artists Alliance Inc. 

The strategic plan for Cuchifritos Gallery was carried out by NYU graduate students, Megan Edmondson, Reshma Persaud, Xuezhou Yang, and Xiaoyuan Zhang from the M.A. Visual Arts Administration program. 

Having professor Melissa Rachleff Burtt as our instructor is an invaluable asset to our research, who guided us in establishing the framework of our project. All of our team members have previous experience working with arts and cultural institutions, with a variety of focuses on visitor experience, development, public relations, etc. Most notably, members of the team had previous experience with audience evaluation and were acquainted with the digital program, Qualtrics, for collecting and analyzing data, which allowed us to best utilize the different features of our research tool. 

Challenges that arose in the process primarily consisted of time constraints. Should we have had more time to spend on our research, we would have been able to retrieve more data for our analysis and potentially conduct a follow-up research in the form of a focus group. 


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